CES Love Campaign
A 2013 Campaign message that focused on a handfull of short words, not associated with electricity service. The words Love, Smile, Relax, reflected how our customers felt about us and the emotions our new customers will experience.
We Created a campaign that let our customers do the talking, with a focus on three simple words. The campaign kicked off with a facebook promotion asking for our customers feedback. The we followed with Billboards, Magazine ads and radio spots. Which all lead back to a special landing page featuring testimonaials form real customers.
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